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From Peru for Peru

Agency Network: 
Published/Aired: 
May 2011

Description

The idea is based on the finding of a small town in Nebraska, founded in the mid-19th century, called Peru (a homonym of the country), which has a “problem”: they are Peruvians, but do not know what it really means. To this small town arrive 12 Peruvian celebrities to read them their rights as Peruvian citizens and share with them the reasons why they should be proud of being Peruvians.

Digital advertisement created by Y&R, Peru for PromPerú, within the category: Transport.

Advertising Agency: Y&R, Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Flavio Pantigoso
Agency Producer: Patricia de la Cuba
Assistant Producer: Daniela Dañino
Production: Cine70 Films
Director: Ricardo Maldonado
First Assistant Director: Lorena Salazar
Second Assistant Director: Sergio Di Negro
Cameras: Piero Varda, Jorge Pablo Quiróz, José Madalengoitia
Art Director: Michael Spitzer
General Producer: Paola Pastrana
Field Production: Prisma Producciones (Roxana Rivera y Javier Sono)
Editing: Cine70 Films, Lima
Editors: Piero Varda, Deborah Leiva
Post Production: Cine70 Films, Lima / Tosta, Lima
Post Producers: Jaime Oyakawa , Jaime Alvarez-Sobreviela
Audio: Vinylo Sound, Lima
Music: Jean Pierre Magnet, Ricardo Núñez
Voice-over: Ricardo Maldonado
Planner: Eduardo Grisolle
Account Supervisor: Carla Wilson
Account Executive: Gabriela Misari
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dani_boi's picture

Brilliant!

dani_boi
Activity Score 166
Copywriter at Young & Rubicam Paris |

www.daniellobaton.com

Mantufayo's picture

Maravilloso! un abrazo desde Ecuador, hermanos peruanos.

Mantufayo
Activity Score 580
Creative Director
picopalqlea's picture

Notable....

picopalqlea
Activity Score 999
Bife's picture

no words...

Bife
Activity Score 99
Art Director
Tejónidas's picture

great campaign evar!!!!, i lovet

Tejónidas
Activity Score 247
Creative Director
Glut's picture

excellent, the end is glorious! congrats

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
J. Moriarty's picture

Increíble, aplausos, deberían de sacar el soundtrack!

J. Moriarty
Activity Score 16
federo's picture

Incredible

federo
Activity Score 781
advertising agency
Ensamblador's picture

Qué bárbaros se volaron la barda!! So many amazing things going on in this campaing!!

Ensamblador
Activity Score 239
Creative Director at OMM ensamblaideas
WALDOW's picture

Great!!

WALDOW
Activity Score 18
wert's picture
wert
Activity Score 77
Work
Mayi92's picture

Of course it's brilliant!
IT'S PERÚ!!!

Mayi92
Activity Score 143
IPP
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