Description
During 1971, Bangladeshis had been tortured and murdered by the Pakistani occupation forces and their local collaborators
On 14 December, sensing an imminent defeat, they killed the front-line Bengali intellectuals with the intention of crippling a newborn nation intellectually. So, this year PRAN Drinking Water (Logo) have turned the “Tap” feature of Instagram Stories into a tool that symbolizes the scenario of 14th December 1971. And shows how brutally those front-line Bengali intellectuals and professionals were murdered by the enemy as they tapped on the trigger of their guns.
Through PRAN Drinking Water’s Instagram profile, we have targeted the youth as they check Instagram stories very frequently on Instagram. Then, as the story progresses by the tap, they have uncovered the victim
Despite all their vicious plans to destroy our nation intellectually, we have striven forward crossing all barriers as an independent and prosperous country.
This professional campaign titled '#Tap_to_Uncover' was published in Bangladesh in December, 2017. It was created for the brand: PRAN Drinking Group, by ad agency: OnZ Solutions. This Digital medium campaign contains 1 media asset. It was submitted over 6 years ago.
Credits
Advertising Agency: OnZ Solutions, Dhaka, Bangladesh
Head of Digital: Azim Hossain
Head of Operations: Nazmul Hossain
Strategic Planner: Syed Asif Ikbal
Copywriter: Raju Saha
Account Manager: Debashis Halder
Illustrator: Abhijeet Bashak
Photographer: Ishtiaq Sobhan Sourov
HOM: Atik Sabby
Brand Manager: Abdullah Al Zaber
Model: S.M. Rashed Rayhan
