Letters from Africa, 2

Agency Network: 
May 2013
Porteur:  Letters from Africa, 2
Porteur Digital Ad -  Letters from Africa, 2


Porteur is a bicycle brand with a promise: For every bicycle sold, a UNICEF bike is donated to children in developing countries – One for One. But how do we continue to communicate this in new and unexpected ways?

This time, we changed the perspective and sent personal letters and e-mails from impatient kids in Africa to influential urban professionals in Europe. Because for every Porteur bike waiting to be sold, there’s, of course, a kid in Africa waiting for one. This way, we highlighted the great cause of buying a Porteur and delivered a fun story that the recipients could read together with their morning coffee.

Digital advertisement created by M&C Saatchi, Sweden for Porteur, within the category: Recreation, Leisure.

Advertising Agency: M&C Saatchi Stockholm, Sweden
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venom_elite's picture

"But how do we continue to communicate this in new and unexpected ways?"

A. We send people spam...

Activity Score 772
Art Director
vidya.shankaran's picture

Machince??? Really? Nigerian Spam all the way

Activity Score 724
MrPotatoHead's picture

Wow this is bad!

Activity Score 558
Art Director
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