Usernames Against Bullying

Agency Network: 
Published/Aired: 
September 2020
Pony Malta: Usernames Against Bullying
Pony Malta Digital Ad - Usernames Against Bullying

Description

Pony Malta, one of the leading beverages amongst teens in Colombia, and MullenLowe SSP3 have launched ‘Usernames Against Bullying’, a movement that aims to combat bullying in video games. The initiative invited gamers across the world to change their username on any video game or platform and replace it with a message against bullying as a symbol of protest against the harassment many teens around the world face every day when playing games online.

Digital advertisement created by MullenLowe Group, Colombia for Pony Malta, within the categories: Non-Alcoholic Drinks, Public Interest, NGO.

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