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Usernames Against Bullying

Agency Network: 
Published/Aired: 
September 2020
Pony Malta: Usernames Against Bullying
Pony Malta Digital Ad - Usernames Against Bullying

Description

Pony Malta, one of the leading beverages amongst teens in Colombia, and MullenLowe SSP3 have launched ‘Usernames Against Bullying’, a movement that aims to combat bullying in video games. The initiative invited gamers across the world to change their username on any video game or platform and replace it with a message against bullying as a symbol of protest against the harassment many teens around the world face every day when playing games online.

Digital advertisement created by MullenLowe, Colombia for Pony Malta, within the categories: Non-Alcoholic Drinks, Public Interest, NGO.

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