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Agency Network: 
Published/Aired: 
October 2020

Description

Pony Malta, one of the leading beverages among teens in Colombia, and MullenLowe SSP3 have launched #SheSpeaks, encouraging young girls to share messages of women throughout history.

The initiative launches on TikTok for International Day of the Girl and uses one of the platforms most popular features, dubbing. With quotes from over 100 women including Michelle Obama, Christina Koch, Malala Yousafzai, Lady Gaga and the late Ruth Bader Ginsburg, girls can record themselves lip syncing their words to inspire and empower others.

Digital advertisement created by MullenLowe, Colombia for Pony Malta, within the categories: Non-Alcoholic Drinks, Public Interest, NGO.

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