see the work at https://www.thesmartofseduction.com/en
« smART Seduction » features 5 levels wherein GenZers are asked to choose icebreakers and, much like the new technology used in Playboy SKINTOUCH®, an innovative microcapsule formula activated through skin contact, players trigger « Skintouch power » to level up. Interactions create emojis, SMSs and music, and include humorous off-the-wall scenarios familiar to their teenage universe. The game thus both communicates the product’s promise : the first deoderant which activates upon skin contact, and fulfills the generation’s craving for entertainment.
Digital advertisement created by MNSTR, France for Playboy, within the category: Health.