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The smART of Seduction

Agency Network: 
Published/Aired: 
May 2016
Playboy: The smART of Seduction
Playboy Digital Ad - The smART of Seduction

Description

see the work at https://www.thesmartofseduction.com/en

« smART Seduction » features 5 levels wherein GenZers are asked to choose icebreakers and, much like the new technology used in Playboy SKINTOUCH®, an innovative microcapsule formula activated through skin contact, players trigger « Skintouch power » to level up. Interactions create emojis, SMSs and music, and include humorous off-the-wall scenarios familiar to their teenage universe. The game thus both communicates the product’s promise : the first deoderant which activates upon skin contact, and fulfills the generation’s craving for entertainment.

Digital advertisement created by MNSTR, France for Playboy, within the category: Health.

Design and storytelling: MNSTR, France
Creative Director: Louis Bonichon
Art Director: Thomas Balland
Brand Manager: Richard Gala
Agency Management: Audrey Mazet, Olivia Renoud-Grapp
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Highest Rated

gribovitch's picture

A revival of Leisure Suit Larry!

gribovitch
Activity Score 63
creative director, switzerland |

said the joker to the clown

halaby87's picture

Might work

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

gribovitch's picture

A revival of Leisure Suit Larry!

gribovitch
Activity Score 63
creative director, switzerland |

said the joker to the clown

kleenex's picture

But that actually real naughty stuff in it.

kleenex
Activity Score 58721
Web Designer/Developer
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