Agency Network: 
October 2014


Digital advertisement created by Red Tettemer, United States for Planet Fitness, within the category: Recreation, Leisure.

Advertising Agency: Red Tettemer O’Connell + Partners, USA
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O’Connell
Creative Directors: Ari Garber, Amanda Abrams
Art Director: Jeremy Gilberto
Copywriter: Jordan Breindel
Interactive Creative Director: Derek Little
Developers: Bryan King, Aaron Grando
Interactive Designer: Hannah Dillon
Digital Strategy: Uri Weingarten, Catie Borzillo
Social Strategy: Annie Heckenberger, Bryne Hetznecker
Account Managers: Jamie Thomas, Will Nathanson, Doug Keith
Producers: Joe Mosca, Meg Dibley
Editing House: Red Alert/RTO+P
Editors: Bryan McGee, Chris McGlynn
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elmarianchi's picture


Activity Score 1253
Copywriter |

it's OK to have an opinion

damnson's picture

Not a big idea I must say.

Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

not that special.

Activity Score 58777
Web Designer/Developer
bmackie's picture

As someone who is always concerned with people monitoring me at the gym, I appreciate what Planet Fitness is doing here. They make going to the gym fun and relaxing, if that is even possible! Since being a member of a different gym I can understand how hard it is for individuals to have confidence in such an intimidating environment. Although I am not one to struggle with huge body issues, being a woman can be tough enough. Having to worry about what I am wearing just to go sweat for an hour shouldn’t be of my concern—but it is.

With judgment all around us, through our simple day-to-day routines, I don’t necessarily feel it is the gym franchises that create this environment. It is the higher paying members that have brought this on to the club and have built up the stereotype of being a bad and scary place. With these ads that Planet Fitness continues to put out, I feel as though they are giving a misconception of life at the gym. No matter what, there is always going to be competition in these types of atmospheres. That is how humans succeed. Although Planet Fitness tries time and time again to say they are a worry-free gym that is all smiles, I know of members who actually view it as a typical gym and encounter members of all personalities—macho and sweet alike. Their “lunk” free atmosphere just may very well be tarnished by such powerful members.

Aside from the this, no gym is all smiles so lets be real. There are success stories to be found throughout many facilities they are competing and with that, I can’t seem to buy into their business.

Activity Score 2
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