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Librettogram

Agency Network: 
Published/Aired: 
April 2014
Pizzeria Libretto:  Librettogram
Pizzeria Libretto Digital Ad -  Librettogram

Description

Each pizza on Libretto’s menu was photographed and then cropped into nine separate shots. Uploaded and viewed in Instagram’s Grid View, they re-form into individual pizzas. Users can scroll through the entire menu at the flick of a finger. Clicking on each picture brings up a close up as well as a bite-sized piece of information about the quality of the ingredients and the precise attention that go into that specific pizza.

Digital advertisement created by Union, Canada for Pizzeria Libretto, within the category: Food.

Advertising Agency: Union, Canada
Executive Creative Director / Partner: Lance Martin
Copywriter / Associate Creative Director: Mike Takasaki
Art Director / Associate Creative Director: Glen D'Souza
Account Manager: Rhiannon Enss
Head of Integrated Production: Jen Dark
Production Artist: William Leung
Social Strategist: Alex Avendaño
Photographer: Edward Pond
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Highest Rated

cagkanyuksel's picture

It've already had an old idea.

cagkanyuksel
Activity Score 592
Art Director
damnson's picture

If they were first company to take advantage of this, then cool. But I highly doubt it.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

I will still say this is a solid idea even if done before.

kleenex
Activity Score 58657
Web Designer/Developer
NY Belfry's picture

Yummy.

NY Belfry
Activity Score 1045
Other at City College of Technology
cagkanyuksel's picture

It've already had an old idea.

cagkanyuksel
Activity Score 592
Art Director
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