Librettogram
Description
Each pizza on Libretto’s menu was photographed and then cropped into nine separate shots. Uploaded and viewed in Instagram’s Grid View, they re-form into individual pizzas. Users can scroll through the entire menu at the flick of a finger. Clicking on each picture brings up a close up as well as a bite-sized piece of information about the quality of the ingredients and the precise attention that go into that specific pizza.
Digital advertisement created by Union, Canada for Pizzeria Libretto, within the category: Food.
Advertising Agency: Union, Canada
Executive Creative Director / Partner: Lance Martin
Copywriter / Associate Creative Director: Mike Takasaki
Art Director / Associate Creative Director: Glen D'Souza
Account Manager: Rhiannon Enss
Head of Integrated Production: Jen Dark
Production Artist: William Leung
Social Strategist: Alex Avendaño
Photographer: Edward Pond
Executive Creative Director / Partner: Lance Martin
Copywriter / Associate Creative Director: Mike Takasaki
Art Director / Associate Creative Director: Glen D'Souza
Account Manager: Rhiannon Enss
Head of Integrated Production: Jen Dark
Production Artist: William Leung
Social Strategist: Alex Avendaño
Photographer: Edward Pond
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Apr 13, 2014 - 14:45damnson
If they were first company to take advantage of this, then cool. But I highly doubt it.
Copywriter |
An axe murderer of ads.
Apr 14, 2014 - 12:21kleenex
I will still say this is a solid idea even if done before.
Web Designer/Developer
Apr 13, 2014 - 16:18NY Belfry
Yummy.
Other at City College of Technology
Sep 28, 2015 - 5:01cagkanyuksel
It've already had an old idea.
Art Director
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