Agency Network: 
July 2008
Photolibrary:  Create
Photolibrary Digital Ad -  Create


Digital advertisement created by TBWA, Singapore for Photolibrary, within the category: Professional Services.

Advertising Agency: TBWA\Tequila Singapore
Executive Creative Director: Graham Kelly
Creative Director: Robin Tan
Art Directors: Chutima Ermukdakul, Danny Teo
Copywrriters: Eddie Azadi, Graham Kelly
Programmers: Gerald Yeo, Ben Williams, Hilwan Idrus
Producer: Lynette Leong
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skeMaMen's picture

Is this an AD or what...?

Activity Score 438
Graphic & Prepress designer |

>>> Designed to be signed...

ivan's picture

It's a microsite.

Creative Director at Ads of the World
theanc's picture
Activity Score 2784
Art Director at Grey Brazil |

CGilb09's picture

Yeah....this is an ad, question mark.

Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

Dozer's picture

wtf? i really don't understand this! with all the respect...

Activity Score 149
TokyoDave99's picture

It's digital, not print. Need to click on the link:

Activity Score 2
Ad-critic's picture

To do a digital viral campaign, the creators of this idea needs to ask themselves this basic question: "Why would visitors want to do their work for them i.e. create viral content?"

There are so many fun websites that occupy the attention of Net citizens and UGC approaches like this one is done to death. Websites that look good visually but provide little to none sticky content or incentives to attract continued user engagement is nothing more than a flash in the pan.
Build a website and they'll come flooding in? Not bloody likely.

Just check out this recent campaign by Wonderbra in UK. It's just launched as an outdoor and interactive campaign where the outdoor billboard in Central London mirror the online billboard approach. And there's no problem getting ladies to sent in pictures of them via email wearing lingerie because they don't mind the brand association.

Now that's a real viral campaign with legs because there is no problem attracting female and male visitors for repeat visits:

Activity Score 2
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