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#RCZRace

Agency Network: 
Published/Aired: 
March 2014

Description

How do you prove to customers that a car is as fast as claimed? You challenge them to a race, the first ever Twitter race.

Digital advertisement created by BETC, France for Peugeot, within the category: Automotive.

Advertising Agency: BETC Digital, France
Account management: Ivan Beczkowski, Xavier Blairon, Florian Cuminal, Gabrielle De La Forest
Creative Director: Vincent Behaegel
Digital Creative Directors: Ivan Beczkowski, Frédéric Sounillac
Copywriter: Romain Pergeaux
Art Directors: Sylvain Paradis, Damien Paris
Technical Director: Thibault Dargeou
Technical consultants: Alain Nguyen, Eva Canales
Developer: Sylvain Tran
Development: 60 FPS
Sound Design: LGM
3D: Yan Blary
Motion Design: Marc Rodriguez
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Highest Rated

Diegozke's picture

Very good.

Diegozke
Activity Score 6
Austin Video Production's picture

Clever.

Austin Video Pr...
Activity Score 1310
Ammanuel Afowerki's picture

great idea

Ammanuel Afowerki
Activity Score 81
Art Director at RAPP
damnson's picture

Not bad at all!

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

I like it.

kleenex
Activity Score 58721
Web Designer/Developer
Marcao's picture

Fun.

Marcao
Activity Score 3029
Copywriter at DDB Group Asia Pacific
Diegozke's picture

Very good.

Diegozke
Activity Score 6
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