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Agency Network: 
Published/Aired: 
April 2018

Description

When the sky gets cloudy, people stop using sunscreen because they think clouds protect them against UV rays. But the reality is quiet the opposite. That's why we wanted to prevent people and decided to use the cloud services as the media to spread our message.

Digital advertisement created by Nodos, Peru for Peruvian League Against Cancer, within the category: Public Interest, NGO.

Advertising Agency: NODOS, Lima, Perú
General Creative Director: Javier Graña
Head of Art: Bruno Mazzini
Creative Director: Manuel Malempré
Art Directors: Manuel Acosta, Alberto Portugal
Copywriter: Gonzalo Pazos
Sound Production: MIM La Fábrica
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