Advertisement

Champion Of Style

Agency Network: 
Published/Aired: 
June 2019

Description

Our task was to raise the awareness of Peroni and get the brand associated with fashion and style in the Finnish market. We launched open recruitment in social media where we started to look for the most stylish Finn to be our official Peroni Style Ambassador. To be relevant and true for our picky target audience we had, of course, to work with the right people. So we co-operated with stylists, streetwear communities, fashion boutiques and fashion-related events to reach our target group. Results: Association with style +38% Brand awareness +46% Sales growth +10%

Digital advertisement created by Superson, Finland for Peroni, within the category: Alcoholic Drinks.

Advertising Agency: Superson, Helsinki, Finland
Log in to post comments
baconneedles's picture

Skip.

baconneedles
Activity Score 1057
Copywriter
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now