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Test Drive

Agency Network: 
Published/Aired: 
April 2013

Description

Los Angeles-based editorial and post-production company Therapy Studios and Gifted Youth, the commercial production division of Funny or Die, team up with three-time Daytona 500 winning NASCAR driver, Jeff Gordon to redefine the test-drive in an elaborate reality-style prank for an online video and :30 TV spot called "Test Drive." The commercial and video were created by TBWA/Chiat/Day/LA and produced by Gifted Youth for Pepsi MAX as part of their “Zero-Calorie In Disguise” campaign.

Digital advertisement created by TBWA, United States for Pepsi, within the category: Non-Alcoholic Drinks.

Advertising Agency: TBWA\CHIAT\DAY, USA
Chief Creative Officer: John Norman
Creative Director: Shawn Preston
Associate Creative Director: Will Esparza
Art Directors: Kristina Krkljus, Jennifer Tranbarger
Copywriters: Armando Samuels, Ben Becker
Producer: Jeff Yee
Production Company: Gifted Youth
Director: Peter Atencio
DP: Charles Papert
EPs: Dal Wolf, Ryan McNeely, Josh Martin, Joe DiSanto
Producer: Gina Kwon
Editorial / Post: Therapy Studios
Editor: Doobie White
Sound: Eddie Kim
Assistant Editor: Amy Bostrom, Thomas Tedesco
Online / VFX Artist / Colorist: Wren Waters
Sound Mixer: Lihi Orbach
Design: Visual Creatures
Partner / Art Director: Ryan McNeely
Animator: Tony Banik
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jackmancer2017's picture

Too bad it's all fake, but with 34 million views, I doubt they care.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
MichelMichal's picture

So fake I get bored.

MichelMichal
Activity Score 420
Planner
Spanky's picture

Not only is it fake, they made everyone who worked on it sign non-disclosures saying they wouldn't say it was fake. And they spent days deleting posts on youtube that said it was fake. Being that dishonest about an ad leaves a bad taste in my mouth. But to be fair, so does Pepsi.

Spanky
Activity Score 4899
Other
emiliete's picture

Fake!!!!!!

emiliete
Activity Score 646
Copywriter at WMcCann
LuckyHope's picture

I agree with Jeep, it's obviously a fake, but if it works, who cares.

The main thing here for me is: what is it about?
Is Pepsi Zero-calories surprisingly tasty and exciting like the driver?
The driver here is just a bad ass who scared the shit out of the guy. Is Pepsi doing that?!

LuckyHope
Activity Score 45
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