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Refresh Project, RefreshEverything.com

Agency Network: 
Published/Aired: 
February 2010
Pepsi:  Refresh Project, RefreshEverything.com
Pepsi Digital Ad -  Refresh Project, RefreshEverything.com

Description

Check out the site: http://RefreshEverything.com

User Experience

Visual Design

Tech

Client Services

Digital advertisement created by Huge, United States for Pepsi, within the category: Non-Alcoholic Drinks.

Advertising Agency: Huge, USA
Partner, Director of User Experience: Gene Liebel
Design Director: Felipe Memoria
Senior Interaction Designers: Jennifer La Placa, Angel Anderson
Interaction Designer: Carl Collins
Research and Analytics Lead: Mohan Ramaswamy
Analytics Manager: Yosaif Cohain
Partner, Executive Creative Director: David Skokna
Creative Director: Joe Stewart
Copy Director: Ross Morrison
Sr. Visual Designer: Liang Zhang
Art Director: Ryan Frank
Visual Designer: Badrul Rupak
Senior Product Designer: Alexandre Saddi
Partner, Director of Technology: Aleksandar Sasha Kirovski
Technical Director: Lawrence Edmondson
Technology Producer: Felix Brinadze
Sr. Web Developer: Rafael Mumme
Web Developer: Brian Nguyen, Lukas Mairl
QA Engineer: Anthony Long
QA Analyst: Franco Jaramillo
Sr. Software Developer: John Wilson
Technology Director: Kyle Brown
Web Developer: Mihalio Dzigurski
Sr. Developer: Andy Jennings
Engagement Director: Rachael Greer
Senior Project Managers: Jessica Walker, Darcy Stalport, Ana Breton
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Highest Rated

pepsiice's picture

one of the best things pepsi has ever done =') this is advertising justifying its existence

pepsiice
Activity Score 253
Graphic Designer
morse's picture

I don't like the design, it's hard to read. But the idea itself is good.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

krautland's picture

I like this idea a lot. it makes pepsi a bit more relatable to me. it reacts instead of preaching. this is one of the better campaigns to come out of chiat in a while.

krautland
Activity Score 3214
Art Director at erm... no calls please.
kev_charlton's picture

Good idea, well executed. Love it!

kev_charlton
Activity Score 9
Other at fuse8
pepsiice's picture

one of the best things pepsi has ever done =') this is advertising justifying its existence

pepsiice
Activity Score 253
Graphic Designer
Hiperion's picture

come on pepsiice...pepsi is the 9th company more pollutant in the world.
how can you be so naive??

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
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