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Let's Sing

Published/Aired: 
April 2019

Description

Pepsi ran a brand awareness campaign to reinforce its connection to a young audience with music by engaging its audience through a bot for Messenger, resulting in a 5-point increase in awareness.

Advertising Agency: mint, Bangkok, Thailand
3D Artist: Wiracha Nontagangit
Special Effect Producer: Keetapol Boonprachak
Animator: Kunrached Mahasom
Executive Producer: Pattareeya Chanchaisri
Creative Strategist - Facebook: Jirat Arinrith
Creative Agency Partner - Facebook: Asawan Rojmethatawee
Developers: Pornchai Rungsirijaratthong, Santichai Ornsung
Art Director: Patchayaeak Kaewpuchaikul
Copywriter: Nattasak Kijbamrung
Creative Director: Nopparak Iamwansan
Ecd: Kitti Ngamlertsirikul
Csd: Peeraya Leelachart
General Manager: Thitirat Tantirittisak
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