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#CaptionThisPenguin

Published/Aired: 
May 2020

Description

Millennials spend more time on social media than reading books. We realized they use quotes from our books, and authors as captions on Instagram. Introducing #CaptionThisPenguin. An AI that studies all our authors’ personality and writing style to write captions for our readers.

Digital advertisement created by Miami Ad School, Mexico for Penguin, within the category: Education.

Advertising School: Miami Ad School Mexico City, Mexico City, Mexico
Art Director: Hanna Choi
Copywriter: Riya Dosani
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