Made with pencils

Agency Network: 
November 2011
Pencils of Promise:  Made with pencils
Pencils of Promise Digital Ad -  Made with pencils



AKQA has teamed with non-profit organization Pencils of Promise ( to launch a new fundraising and awareness initiative to promote global literacy and education, Made with Pencils, in time for the holiday season. Made with Pencils shows the potential in a single pencil to affect change and share learnings, thoughts, ideas and creations. The Made with Pencils initiative has brought together notable visionaries, celebrities, athletes, artists and designers from around the world who have donated pencil works for auction to raise awareness and funds for the effort. Some initial participants include entertainers and sports superstars such as Mariah Carey and Shaquille O’Neal, designers Jonathan Adler and Cynthia Rowley, artists such as Joe Fenton, with many more coming in the following weeks. Check out the website to view the pencil works and bid on them in the auction, as well as gallery of user-generated pencil creations and Pencil Shop for custom pencils.

Digital advertisement created by AKQA, United States for Pencils of Promise, within the category: Public Interest, NGO.

Advertising Agency: AKQA, USA
Chief Creative Officer: Rei Inamoto
Group Creative Director: Pierre Lipton
Creative Director: Stephen Clements
Senior Art Director: Paul Nowikowski
Senior Copywriters: Justin Pedone, Craig Kind
Designers: Sean Matthews, Ben Sweitzer
Associate Copywriter: Kayla Lott
User Experience Designer: Rob Surrency
Associate User Experience Designer: Max Miner
Program Manager: Monica Stephen
Management Supervisor: Julia Jahn
Management Supervisor: Andrea Georgiana
Assistant Account Executive: Allison Zender
Senior Strategist: Dan Teng
Photographer: Matt Law
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