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Collective iAd

Agency Network: 
Published/Aired: 
March 2012

Description

For their first iPad publication, Brazil’s biggest group buying site Peixe Urbano created an ad that touches the core of their own product: collectiveness. In this iAd, the user needed a “helping hand” to unlock the R$ 10 credit (appox. US$ 5) in his next Peixe Urbano purchase.

Digital advertisement created by BBDO, Brazil for Peixe Urbano, within the category: Media.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
VP Creative: Luiz Sanches
Creative Directors: Marcos Medeiros, André Kassu
Art Directors: Tiago Marcondes, Guiga Giacomo
Copywriter: Ricardo Wolff, Marcelo Pignatari
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kleenex's picture

interesting concept.

kleenex
Activity Score 58797
Web Designer/Developer
Temple's picture

Lovely.

Temple
Activity Score 11341
Creative Director
Lawson Hembree's picture

Great use of the mobile platform to communicate the message and drive engagement!

Lawson Hembree
Activity Score 444
gbl's picture

very cool idea, miss the final concept, something to reinforce the "colective" thing

gbl
Activity Score 451
Copy
Nike Diesel's picture

Nice one.

Nike Diesel
Activity Score 13718
Art Director
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