One True Loyalty Program

Agency Network: 
August 2020


The campaign launches with new creative that humorously depicts how most Loyalty programs require months of purchasing to earn a small reward – like a few airline miles or a free sandwich or coffee – but this first-of-its-kind program provides the immediate loyalty of a furry best friend while also supporting the transition of shelter dogs into pets with loving forever homes. When a new pet parent adopts a dog and purchases two bags of PEDIGREE dog food (15 lbs. or more) from now through October 31, PEDIGREE will pay for the adoption fee (up to $200).

Digital advertisement created by BBDO, United States for Pedigree, within the category: Pets.

Advertising Agency: BBDO New York, USA
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