Smart Hashtag

March 2017


According to one of the leading research agency in U.K. named Flint, there report shows that 84% of all UK adults use social media, and two-thirds of UK adults use social media every day. And they all use hashtags. But as we all know, most hashtags are made up of basic words such as drink, eat, yolo, etc. So, what if Pearson created an app that automatically finds synonym of your hashtag and suggest new vocabularies to use it as a hashtag?

This won Platinum - 2017 Creativity International Award and Bronze - Ad Stars International Advertising Awards

Digital advertisement created by School of Visual Arts, United States for Pearson, within the category: Education.

Advertising School: School of Visual Arts, New York, USA
Creative Directors: Sung Kwon Ha, Mike Oh
Art Director / Copywriter: Yeon Sang Yoon, Jin Park
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