Description
The online film is based on the insight that environmental protests often utilize non-eco-friendly paper to push for eco-first agendas, policies and actions. Hence, the irony. Highlighting the importance of making real green choices. Encouraging people to #printwisely and to print with eco-friendly paper — 100% Recycled, Carbon-neutral, FSC® Certified, Green Energy Process and Rainforest Alliance Certified.
This professional campaign titled 'The Irony' was published in United Arab Emirates in February, 2019. It was created for the brand: Papers Worldwide, by ad agency: Saatchi & Saatchi. This Digital medium campaign contains 1 media asset. It was submitted about 5 years ago.
Credits
Advertising Agency: Saatchi & Saatchi, Dubai, United Arab Emirates
Chief Executive Officer: Adil Khan
Chief Creative Officer: Komal Bedi Sohal
Creative Director / Copywriter: William Mathovani
Art Director: Anika Marya
Designer: Alan Hong
Creative Resource: Richa Khan
Business Director: Karim ElKari
Director of Marketing: Aditya Singh Judge / Papers Worldwide
