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Date my clothes

Agency Network: 
Published/Aired: 
April 2015

Description

Digital advertisement created by McCann, Peru for Papa Con Camote, within the category: Fashion.

Advertising Agency: McCann, Lima, Peru
Executive Creative Directors: Mauricio Fernández Maldonado, Nicolás Romanó
Art Director: Luigi Rissi
Copywriter: Alvaro Soto
Designers: Luis Veliz
Production company: Melmac films
Animation: Tosta
Sound: Sordo
Music: Cholofoniks
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Highest Rated

pisces.f's picture

Agree, Its a case study video for competition. The marketing idea itself sounds funny. Make a normal 30% discount message be interesting.

pisces.f
Activity Score 8

Pisces.f

halaby87's picture

Not bad

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

kleenex's picture

Works for me.

kleenex
Activity Score 58797
Web Designer/Developer
rjaureg1's picture

I think that this ad is boring and lack of attractiveness for consumers. It doesn’t have a story or a big scene that call the attention of consumers. This commercial; clearly, shows how the business work and how important are consumers for them, but its way to show this message to consumers is; basically, a presentation in Power Point. It shows simple slides, videos between slides, and drawings. The background music is kind of boring and it is more like a video game music that, in my opinion, has nothing to do with the commercial and the product. If I had to change something I’ll rather choose a story to transmit the message and to give more emphasis to details of the product and why people should prefer its products over other brands. I think it would be a good idea to use scenes with more clients showing their happiness and excitement when wearing the products.

rjaureg1
Activity Score 26
blisteringbarnacles's picture

It's a case study mate. Not an ad. I loved the video, really brought out the brand personality. And the idea, spot on! Great way of masking a typical sale.

blisteringbarnacles
Activity Score 289
pisces.f's picture

Agree, Its a case study video for competition. The marketing idea itself sounds funny. Make a normal 30% discount message be interesting.

pisces.f
Activity Score 8

Pisces.f

grugee822's picture

it have too much transaction that make this ads looks boring for me.

grugee822
Activity Score 475
practical student |

pd

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