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damnson's picture


Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture


Activity Score 58777
Web Designer/Developer
rjaureg1's picture

I think this ad is transmitting; perfectly, the message of the commercial. Just by looking at it, I can tell the ad is trying to convince people that women are unique and that they deserve unique and special products. The scene that shows a research study where some kids are recognizing their moms without looking at their moms shows how all women can be similar but can also have some specific characteristics that make them unique. I believe this scene with innocent kids may create feeling in people. This ad tries to present the company's products as unique pieces that every woman deserves. I think the evidence presented during the ad is proving and supporting the message of the company.This evidence is also a good way to call the attention of not only women but complete families. The background music is related to the message and make the commercial more interesting.

Activity Score 26
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