Tag your moment

Agency Network: 
Published/Aired: 
November 2009
Panadol:  Tag your moment
Panadol Digital Ad -  Tag your moment

Description

Check out the site: http://www.tagyourmoment.com

With Panadol Actifast, you’ll never miss a moment. The brand promises quick relief so you can enjoy your life. So how can Actifast engage a potentially uninterested digital consumer with this message? Minus big budgets or tactical activity? By tapping into Facebook culture. Facebook users love tagging photos with names of friends and family. What if Panadol could make tagging more fun? Tag your moment is a branded application that users access via Facebook or a microsite. They choose their Facebook photos and tag them with fun icons, animations, music and more, creating mini animated stories. These branded moments are then shared on Facebook, blogs, twitter, etc. Actifast translated its brand promise of enjoying moments into an experience effortlessly. By leveraging a popular user behavior and enhancing an activity that users already enjoyed, the brand created advertising within the right context for the right audience, and benefited from a halo effect.

Digital advertisement created by Ogilvy, United Arab Emirates for Panadol, within the category: Pharmaceutical.

Caption

It's my moment, it's my choice

Advertising Agency: Memac OgilvyOne, Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Director: Preethi Mariappan
Art Director: Rafael Guida
Copywriter: Melanie Clancy
Flash Developer: Sarabjeet Singh
Web Developer: Muhammad Baqir, Mohammed Sayeed
Additional credits: Sarah Friswell
Log in to post comments
silvi's picture

Interesting aproach.

silvi
Activity Score 4170
Copywriter
valayamadvertising's picture

cool! nothing much to say but colorful and neat

valayamadvertising
Activity Score 244
Creative Director at VALAYAM CREATIONS |

www.valayam.com, www.valayam.com/blog

sandhya rao's picture

nothing special :(

sandhya rao
Activity Score 217
india
daniel ieraci's picture

Seems a bit empty and, to be honest, disconnected from the brand.

daniel ieraci
Activity Score 333
Art Director
Advertisement
Featured Content

Latest Collections

Advertisement