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Mastery in the Making

Agency Network: 
Published/Aired: 
April 2014

Description

Digital advertisement created by BBDO, South Africa for Oude Meester, within the category: Alcoholic Drinks.

Advertising Agency: 140 BBDO, Cape Town, South Africa
Creative Director: Ivan Johnson
Art Director: Alexis Beckett
Copywriter: Mike Pearson
Director: Kim Geldenhuys
DOP: Paul Gilpin
Editor: Ricky Boyd
Sound: Arnold Vermaak
Effects: Black Ginger
Music: Graham Reynolds
Production: Egg Films
Producers: Jon Ronbeck, Lee-Anne Jacobz, Sarah Southey
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Highest Rated

kleenex's picture

nicely shot,

kleenex
Activity Score 58793
Web Designer/Developer
mikepearson85's picture

Note to those not in South Africa:

The ad has Elba imparting advice on mastery to the up and coming young master - Siyabonga Radebe. However as he discovers at the end of the commercial – real mastery is having the humility to learn as you go… In this case, the South African Xhosa language.

mikepearson85
Activity Score 6
Copywriter
kleenex's picture

nicely shot,

kleenex
Activity Score 58793
Web Designer/Developer
Pete R.'s picture

Pompous, but it's still enjoyable.

Pete R.
Activity Score 3412
Illustrator
sacrilegend's picture

Is this ad them coming up with the idea for this campaign?

And if it is, was the brief to re-articulate Johnnie Walker's campaign in as surreptitious a manner as they could?

sacrilegend
Activity Score 3394
Copywriter
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