Mastery in the Making
Description
Digital advertisement created by BBDO, South Africa for Oude Meester, within the category: Alcoholic Drinks.
Advertising Agency: 140 BBDO, Cape Town, South Africa
Creative Director: Ivan Johnson
Art Director: Alexis Beckett
Copywriter: Mike Pearson
Director: Kim Geldenhuys
DOP: Paul Gilpin
Editor: Ricky Boyd
Sound: Arnold Vermaak
Effects: Black Ginger
Music: Graham Reynolds
Production: Egg Films
Producers: Jon Ronbeck, Lee-Anne Jacobz, Sarah Southey
Creative Director: Ivan Johnson
Art Director: Alexis Beckett
Copywriter: Mike Pearson
Director: Kim Geldenhuys
DOP: Paul Gilpin
Editor: Ricky Boyd
Sound: Arnold Vermaak
Effects: Black Ginger
Music: Graham Reynolds
Production: Egg Films
Producers: Jon Ronbeck, Lee-Anne Jacobz, Sarah Southey
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Apr 15, 2014 - 11:44mikepearson85
Note to those not in South Africa:
The ad has Elba imparting advice on mastery to the up and coming young master - Siyabonga Radebe. However as he discovers at the end of the commercial – real mastery is having the humility to learn as you go… In this case, the South African Xhosa language.
Copywriter
Apr 16, 2014 - 14:38sacrilegend
Is this ad them coming up with the idea for this campaign?
And if it is, was the brief to re-articulate Johnnie Walker's campaign in as surreptitious a manner as they could?
Copywriter
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