Chopped profile pictures

Agency Network: 
Published/Aired: 
December 2011
Opinel:  Chopped profile pictures
Opinel Digital Ad -  Chopped profile pictures

Description

Bleublancrouge created a stunt on Facebook for Opinel knives. Using an app called Picscatter, various images (carrot, cucumber, sausage and leek) were “chopped” and Facebook user’s were then tagged. The effect was a large chopped image across the top of the user’s profile page. These images were then be

Digital advertisement created by Bleublancrouge, Canada for Opinel, within the category: House, Garden.

Advertising Agency: Bleublancrouge, Montréal, Canada
Creative Director: Gaëtan Namouric
Art Directors: Marie-Pierre Blanchette, Sébastien Lafaye
Copywriter: Julien Duez
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nepotiums's picture

Nice, but why is it in the print category?!

nepotiums
Activity Score 251
Copywriter
beau_design's picture

Now creatives from all around the world, it's time to play with the new timeline facebook page :)

beau_design
Activity Score 62
vote4pedro's picture

Businesses can't tag people on Facebook.

vote4pedro
Activity Score 4599
Copywriter
GnmSly's picture

actually, it was done last year and people were invited to update their own profile picture.
So it's not a company tagging people... :)

GnmSly
Activity Score 122
Creative Director
GnmSly's picture

Really smart!

GnmSly
Activity Score 122
Creative Director
kleenex's picture

interesting idea.

kleenex
Activity Score 58777
Web Designer/Developer
Haber's picture

It's so 2010...

Haber
Activity Score 64
vlwk's picture

Not sure if anyone but the employees of Opinel would want a vegetable smack on their facebook page.

vlwk
Activity Score 154
Jexep's picture

clever!

Jexep
Activity Score 182
Planner at BrandBaker |

my marketing blog (Thai Language): http://jexep.net

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