Mokka AR Reviews

Campaign
Agency Network: 
Published/Aired: 
September 2020

Description

Since numerous dealers had to close due to the restrictions caused by the corona pandemic, the Opel Mokka was launched digitally in an unconventional way that appealed a young target.
With the Opel Mokka Augmented Reality Filter, the brand used an attractive and new type of technology that allowed people to experience the car. The AR filter could be tried out anywhere via the Opel social media channels and fans and professional reviewers could experience a multi-sensory experience of photos, video, gamification and discovery from the safety of their homes.

Digital advertisement created by McCann, Germany for Opel, within the category: Automotive.

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