True Colors

Agency Network: 
Published/Aired: 
May 2021

Description

Global premium smartphone brand OnePlus today launches the ‘True Colors’ Scanner, an innovative online platform powered by Google Vision AI.

Users simply need to open the scanner via Instagram, and it will scan their profile to reveal the most used colors in their pics. Whether it’s Mystical Crimson, Hazy Azure or Electric Amber, the ‘True Colors’ Scanner generates a shareable image showing their personalised palette.

Digital advertisement created by FCB, United Kingdom for OnePlus, within the category: Electronics, Technology.

Advertising Agency: FCB Inferno, UK
Chief Creative Officer: Owen Lee
Business Director: Helena Georghiou
Account Director: Lucy Turner
Account Executive: Tim Bryant
Creative Directors: Ben Usher, Rob Farren
Director of Innovation: Laura Visick
Creatives: Vivien Decombe, Gerard Roda, Zoe Botchin
Head of Creative Production: Mike Jenkins
Digital Producer: Martin Schvartzman
Design Director: Esmee Lechner
Digital Designer: Ben Couret
Motion Designer: Joe Faulding
Associate Marketing Director: Kate Parkyn
European Creative Campaign Manager: Joss Thompson
Senior Marketing and Operations Manager: Jessica Petit
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