Empty bucket

Agency Network: 
Published/Aired: 
September 2014
Ondazul:  Empty bucket
Ondazul Digital Ad -  Empty bucket

Description

see the work at http://www.baldevazio.com.br

The Ice Bucket Challenge has gone viral all around the world and it’s been not different in Brazil. Numbers reveal the success on its aim to fundraise ALS amyotrophic lateral sclerosis research: more than 2.4 millions videos uploaded and 28 million people joined the conversation. Although the cause is noble, Brazil has been struggling with water shortage and so the project has a collateral effect: water waste. So OndAzul has created the Empty Bucket movement. Donate or make your video using an empty bucket. Donate with no waste.

Digital advertisement created by NBS, Brazil for Ondazul, within the category: Public Interest, NGO.

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Highest Rated

MindDrift's picture

Dumping a few ice cubes on your head won't cause water shortage. One must be really stupid to take this ad seriously.

MindDrift
Activity Score 1164
Art Director
@minas_mars's picture

What is this measured in, millilitres? This design says nothing.

@minas_mars
Activity Score 1814
Art Director at TBWA |

I'm gonna try say something positive

MindDrift's picture

Dumping a few ice cubes on your head won't cause water shortage. One must be really stupid to take this ad seriously.

MindDrift
Activity Score 1164
Art Director
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