see the work at http://www.baldevazio.com.br
The Ice Bucket Challenge has gone viral all around the world and it’s been not different in Brazil. Numbers reveal the success on its aim to fundraise ALS amyotrophic lateral sclerosis research: more than 2.4 millions videos uploaded and 28 million people joined the conversation. Although the cause is noble, Brazil has been struggling with water shortage and so the project has a collateral effect: water waste. So OndAzul has created the Empty Bucket movement. Donate or make your video using an empty bucket. Donate with no waste.
Digital advertisement created by NBS, Brazil for Ondazul, within the category: Public Interest, NGO.
Creative VP: André Lima
National Creative Director: Carlos André Eyer
Creative Directors: Eduardo Almeida, Carlos André Eyer, André Lima
Creatives: Bob Ferraz, João Resende, Luiz Cesar Faria
Account: Claudia Horta, Marina Gouvêa, Larissa Ximenes
Planners: Paula Lagrotta, Joelma Valverde
Media: Fátima Rendeiro, Leonardo Carrilho, Priscilla Menezes
Project Team: Teca Vilaça, Miguel Pacheco, Bruno Chaves, Rodrigo Castro
PR: Marilena Senra
Producer: Andréa Metzker