The World’s Most Eligible Bachelor

Agency Network: 
Published/Aired: 
May 2017
Ol Pejeta Conservancy: The World’s Most Eligible Bachelor
Ol Pejeta Conservancy Digital Ad - The World’s Most Eligible Bachelor

Description

The last living Northern White Rhino cannot mate naturally and we needed a source of funding for research into Artificial reproductive techniques, to enable him to breed through Southern white Rhino surrogates. The campaign dubbed " The World's Most Eligible Bachelor" created a Tinder Profile where users could swipe right and donate to his cause.

Digital advertisement created by Ogilvy, Kenya for Ol Pejeta Conservancy, within the category: Public Interest, NGO.

Advertising Agency: Ogilvy & Mather Africa, Nairobi, Kenya
Regional Creative Director: Joao Espirinto Santo
Regional Managing Director: Mathieu Plassard
Creative Directors: Alemu Emuron, Kwame Ny’ongo, Max Ngari
Art Directors: Sid Tomkins, Peter Hahn
Copywriters: Alemu Emuron, Chris Wall
Photographers: Black Bean Productions, Churchill Oele
Programmers: Vimal Kaul, John Nguru
Agency Producer: Heeral Gandhi
PR Team: Naomi Mutua / Ogilvy London PR, Catherine Karongo / Ogilvy Mumbai PR
Sound Design: Supersonic
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kleenex's picture

The idea worked.

kleenex
Activity Score 58777
Web Designer/Developer
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