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Responsible Drive

Agency Network: 
Published/Aired: 
February 2011

Description

Oi - Responsible Drive Mobile application that makes motorists drive in order to make a transit in charge.

Digital advertisement created by Cuca Escola de Criativos, Brazil for Oi, within the category: Electronics, Technology.

Advertising School: Escola Cuca, São Paulo, Brazil
Art Director: Brunno Barbosa
Copywriter: Joao Palmieri
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Highest Rated

morse's picture

It's a good idea, but I don't think you can make an app start based on velocity on an iPhone.

morse
Activity Score 18121
Art Director |

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morse's picture

It's a good idea, but I don't think you can make an app start based on velocity on an iPhone.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

LeeMoh's picture

You can by including GPS feed in the app.
It's a great idea, but I don't know how many people would be willing to block incoming calls while driving.

LeeMoh
Activity Score 424
robinstam's picture

It's possible, but this is not the first idea based on that. Here's a better concept from Happiness Brussels: http://adsoftheworld.com/media/ambient/parents_of_child_road_victims_s...

robinstam
Activity Score 215
Miami Ad School
Glut's picture

Only for iphone users? Pray that an emergency doesn´t occured during your driving and someone needs to reach you.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
GustavoN.Dias's picture

It's a good idea... but I didn't like it much... if the person don't want to lose calls he will not install it, making the app kind of pointless

GustavoN.Dias
Activity Score 52
Universidade Mogi das Cruzes
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