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Apology

Agency Network: 
Published/Aired: 
December 2011
o.b.:  Apology
o.b. Digital Ad -  Apology

Description

URL: http://obtampons.ca/apology

In 2010, o.b. tampons went off the shelves. To apologize, 71,343 women received an email that led them to their own personal music video, and an apology they’ll never forget.

Digital advertisement created by Lowe, Canada for o.b., within the category: Health.

Advertising Agency: Lowe Roche, Toronto, Canada
Creative Directors: Steph Mackie, Mark Biernacki
Art Director: JP Gravina
Writer: Simon Craig
Audio Production: Keen Music, Thomas Neuspiel, Kai Koschmider
Production Co.: The Garden
Director: Christian Langois
DP / Cameraman: Alex Bussieres
Exec. Producer: Bruce Dawson
Talent: Sean Ban Beaton
Vocals: Chad Doucette
Agency Producer: Liz Walker
Technical Director: Nery Orellana
Flash Developers: Scott Morgan, William Chung
Typographer: Richard Thompson, JP Gravina
Digital Strategists: Kevin Qwan, Leshanne Pretty
Account Services: Amanda Gaspard, Leslie Uy, Adrian Goodgoll
Editor: Mark Hajek / FIN Films
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andylefty's picture

That's pretty damn cool, I've always wanted to see my name spelt in petals.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Temple's picture

Very nice, but a bit on the beaten path. Now, if the singer could actually sing the consumer's name...

Temple
Activity Score 11341
Creative Director
Mike Takasaki's picture

Provided you have a somewhat common woman's name, he does.

Mike Takasaki
Activity Score 12
Temple's picture

You are right, Mary, Helen or Catherine works.

Temple
Activity Score 11341
Creative Director
iambusy's picture

liked...consumer's name will be a little difficult...

iambusy
Activity Score 2219
Copywriter |

busy.

kleenex's picture

not bad..

kleenex
Activity Score 57519
Web Designer/Developer
Baelin's picture

I had a great time using naughty words as my name :)

Baelin
Activity Score 273
Copywriter
Dope Benedictus XVI's picture

Folks, you should NEVER joke about menstruation and tampons. Period.

Dope Benedictus XVI
Activity Score 71
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