The power behind the plug

Agency Network: 
July 2015


The campaign seeks to illustrate how people react when they actually take a moment to think about where their power comes from. The goal of the film and campaign is to encourage every American to actively and consciously think about energy, how electricity is generated and their energy choices.

Art Director: J.J. Kraft

Sr. Integrated Production Business Manager: Matt Friday

Digital advertisement created by Droga5, United States for NRG, within the category: Industrial, Agriculture.

Advertising Agency: Droga5, New York, USA
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Neil Heymann
Creative Directors: Rick Dodds, Steve Howell
Copywriter: German Rivera Hudders
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Executive Broadcast Producer: Matt Nowak
Head of Integrated Business Affairs: Dianne Richter
Global Chief Strategy Officer: Jonny Bauer
Head of Strategy: Chet Gulland
Group Strategy Director: Harry Roman
Strategy Director: Dan Wilkos
Sr. Communications Strategist: Elsa Stahura
Communications Strategist: Parks Middleton
Social Strategy Director: Tom Hyde
Senior Social Strategist: Calvin Stowell
Social Media Manager: Kimmy Helling
Senior Data Strategist: Seth Mills
Data Strategist: Michelle Pliskin
Group Account Director: Matt Ahumada
Account Director: Kristoffer Aldorsson
Account Manager: Michelle Villarreal
Project Manager: Connor Hall
Designer: April Pascua
Senior Interactive Producer: Benny Goldman
Production Company: Stink
Director: Kosai Sekine
DOP: Dimitri Karakatsanis, Michael Svitak
Executive Producer: James Cunningham
Producer: Scott Pourroy
Editorial: Lost Planet
Editor: Charlie Johnston
Executive Producer: Kristyn Wagenberg
Producer: Taylor Colbert
Post Production: The Mill
EP / Head of Production: Sean Costelleo
Producer: Mandy Harris
Colorist: Michael Rossiter
VFX Supervisor: Jade Kim
2D Lead Artist: David Forcada
2D Artist: Heather Kennedy
Music: Hiroko Sebu / A Place Called New York
Sound: Jodi Levine / Heard City
Sound Design: Tim Barnes
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Culture's picture


Activity Score 978
Creative Director
kleenex's picture

This spot has a concept. I do not think it does anything for me.

Activity Score 58777
Web Designer/Developer
halaby87's picture

Like the simplicity

Activity Score 10512
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Culture's picture


Activity Score 978
Creative Director
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