Agency Network: 
Published/Aired: 
January 2011

Also From This Campaign 2

Description

Demonstrate the reality that less than 15% of Nova Scotia teens smoke.

Digital advertisement created by Extreme Group, Canada for Nova Scotia Anti-Smoking, within the category: Public Interest, NGO.

Advertising Agency: Extreme group, Halifax, Canada
Creative Directors: Shawn King, Anthony Taaffe
Art Director: Anthony Taaffe
Copywriter: Iain Deans
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TommyO's picture

Yeah, like it will convince some teenager to avoid or stop smoking.

TommyO
Activity Score 1860
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Boxey's picture

Way to make teens think that the fact that hardly anyone smokes anymore is a drag on their fun.

Boxey
Activity Score 8875
Melaleuca In-House
Ron Burgundy's picture

i feel it was a nice different approach...no ones gonna stop smoking.....dont think he shoulda kicked it...thats where it kinda f*&cked up...like boxey said

Ron Burgundy
Activity Score 1626
Art Director at Southern California
CuriousPencil's picture

"Hardly anyone smokes, kids. No, really, believe me, it's true. Just take those people there, those ones not smoking - *they* don't smoke. And we know loads of people who don't smoke too. Even the people who *do* smoke hardly smoke anymore, salad anyone? Some more pig wings? Smoking, no, nobody believes *that* old habit anymore. Are we there yet?"

CuriousPencil
Activity Score 4199
Copywriter
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