Norwegian and McKinney Celebrate Free Shipping Day by Launching "The Best Free Shipping Sale on Earth"
The only free shipping program where the buyer gets shipped for free
Norwegian, the World's Best Low-Cost Long-Haul Airline and Europe's Best Low-Cost Airline, and its agency partner, McKinney, launch The Best Free Shipping Sale on Earth -- and send holiday shoppers on an adventure in the process. Norwegian uses this innovative take on "free shipping" to send consumers across the ocean to pick up their holiday items for free instead of waiting at home for delivery.
Beginning on December 16, anyone who visits BestFreeShippingOnEarth.com can choose from 20 items that represent each of Norwegian's key European destinations. Whether it's an Italian silk scarf with free shipping to Rome, a paella pan with free shipping to Barcelona or a traditional Norwegian sweater with free shipping to Bergen, the person lucky enough to snag the item will receive a complimentary pair of tickets to go pick it up. Norwegian will also cover the cost of the item -- it's The Best Free Shipping Sale on Earth, after all.
Digital advertisement created by McKinney, United States for Norwegian Air, within the category: Transport.
Chief Creative Officer: Jonathan Cude
GCD / Copywriters: Stevie Archer, Jenny Nicholson
Art Director: Katharine Moffitt
Senior Account Planner: Kevin Murray
Studio Artists: Alex Brusko, Erin Campbell
Group Account Director: Megan Bowen
Account Supervisor: Zach Kohn
Senior Producer: Adam Weiss
Interactive Producer: Neil Cox