The eyes of a child

Agency Network: 
December 2014


Digital advertisement created by Leo Burnett, France for Noémi, within the category: Public Interest, NGO.

Advertising Agency: Leo Burnett, Paris, France
Creative Director: Xavier Beauregard
Art Director: Laëtitia Chrétien
Copywriter: Jean-François Le Marec
Conception: Allan Huon, Chloé Lefour
Film Director: Thomas Rhazi
TV Producer: Antoine Grujard / Prodigious
Production: Home Digital, Les Télécréateurs
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Dzsoi's picture

I am not sure I like the line at the end.
The moral of the story for me is that children don't know anything about disabled people and it is an issue parents might talk through with them in order to develop a competent, helpful attitude towards disabled people instead of feeling embarrassed later as an adult.

Activity Score 8603
crisguezu's picture

I agree.

Activity Score 99
Creative Director
@minas_mars's picture


Activity Score 1814
Art Director at TBWA |

I'm gonna try say something positive

damnson's picture

Oh lord.

Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

video has a concept, but I am not really feeling it.

Activity Score 58777
Web Designer/Developer
halaby87's picture

Nice idea but a bit disturbing

Activity Score 10512
Other at Health Communications Egypt |


Yaysayer's picture

Dzsoi's right. The line doesn't unlock the idea. What's the ask?
See that children's behaviour can be insensitive, so teach them to respect and understand the disabled?
Or are you saying we should act like the children - ignore the disability and just see the person?

Activity Score 28
znrpl's picture

The aim of this video in my opinion is to show how children doesn't have all the "filters" and embarrassment which are typical of adulthood. If we see with the eyes of a children the game continues without a stop. This kind of vision can help disabled people to don't feel like a "strange thing" or a weirdo but like a person who need help ( is clear) but is part of society.

Activity Score 130
nikomedia's picture

That's correct, kids treat the disabled as equals, inserting their finger in their nose and having fun, adults on the other hand felt guilty and sorry for them, which is wrong.

Activity Score 8
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