Wild ride

Agency Network: 
Published/Aired: 
February 2009

Description

Digital advertisement created by TBWA, United States for Nissan, within the category: Automotive.

Advertising Agency: TBWA\Chiat\Day Los Angeles, USA
Executive Creative Director: Rob Schwartz
Creative Director: Perry Fair
Creative Director: Justin Prough
Art Director: Andrew Lincoln
Copywriter: Matt Talbot
Producer: Brett Weiss
Directed by: Peter Smith
Music: Extreme Music
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Guest's picture

wow, good babes and fast cars.
how creative...

Guest
Guest's picture

Why?

Guest
Senhora Kolossa's picture

zart!

Senhora Kolossa
Activity Score 483
Jung von Matt
iT-iS-i's picture

why is this even here?

:: Choose your words wisely or I'll stab you with a point of view ::

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

Guest's picture

They've probably put this ad up here because nobody must be watching it on tv

Guest
Guest's picture

Lame!!

Guest
Guest's picture

I think they were all faking orgasms......

Guest
sirvan's picture

A severe lack of good car shots... why? Also, they all file back into the hotel in the end screams "set up".

Sad, because this could've been done way, way better.

sirvan
Activity Score 29856

+++

"I love some things, and don't love some other things."

Guest's picture

sounds like mtv. nothing else unfortunately.

Guest
Senhora Kolossa's picture

why didn't you make them puke?

Senhora Kolossa
Activity Score 483
Jung von Matt
john ler's picture

maybe because you already did ?

john ler
Activity Score 665
Creative Director at Euro RSCG Casablanca, Morocco
Senhora Kolossa's picture

chapeau, very smart comment.

Senhora Kolossa
Activity Score 483
Jung von Matt
Senhora Kolossa's picture

chapeau, very smart comment.

Senhora Kolossa
Activity Score 483
Jung von Matt
Guest's picture

LOL, i would have paid to see that!

Guest
corndogfuneral's picture

So girls like sports cars that go fast? Thanks Nissan.

corndogfuneral
Activity Score 1053
Art Director
Guest's picture

maybe if they were topless... or maybe even not

Guest
TRICKY's picture

yeah rrrriiiggghhhhttti bet women love men that show off in their car more than in bed

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

Nice concept -- throw some unsuspecting girls in the car, and drive like crazy, filming their reactions.

However, their reactions are not interesting at all. "Woo!" Uh-huh. They're excited, I'm bored. Plus, the whole thing has the appearance of a commercial. Three girls, three cars, one wild ride? Come on.

Since "viral" is obviously what they were aiming for (and missing), I believe what they should have done is to actually scare the girls in the car, get a reaction that is interesting. Maybe that was what the idea meant to do, based on the "No swimsuit models were harmed..." line. But they didn't really do it.

I'd like to see something with fake car crashes, a fake police chase, that kind of thing. Make it like a real prank on the model. Otherwise, it's just some gymkhana with girls going "woo!" and destined for mediocrity. Some gymkhana with the girls going "Oh ****, we're going to die" would be a lot catchier.

Guest
ADebutant's picture

The blonde must model sandals.

"Our factories make cosmetics. We sell hope." -M.Factor

ADebutant
Activity Score 266
Guest's picture

poop

Guest
bhavdeep's picture

this ad sucks

PATIENCE is better than GUTS

bhavdeep
Activity Score 284
Photographer at student
Crisp One's picture

Top Gear already did this to compare the BMW 7 series to the Lexus isF

can't find the clip, can someone help?

Crisp One
Activity Score 2005
Other at New York
gmint7's picture

:::J:::

what are they selling again??

gmint7
Activity Score 2673
Art Director at ad grad @ S Francisco |

:::J:::

Guest's picture

sucks grave

Guest
Guest's picture

2mins so stretched

Guest
Guest's picture

Nice idea, but in order for it to work it should have been so much more real.

Lose the music, make the girls look scared, get the butch into the ad. Because that's who you're trying to talk to.

Guest
Blair Semenoff's picture

Right on! Hot girls, hot cars & Vegas baby!!

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
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