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The World's Cheapest Taxi Rank

Agency Network: 
Published/Aired: 
July 2012

Description

London recently witnessed a taxi rank with a difference. Celebrating the fact that the Nissan LEAF is six times cheaper to run than petrol, ten 100% electric cars ferried people around London for a few pence. Scores of delighted passengers – both Londoners and visitors to the capital – were treated to incredibly cheap ‘taxi’ rides in the zero-emission Nissan LEAF over a June weekend.

Events partner: Hotcow Ltd.

Digital advertisement created by AKQA, United Kingdom for Nissan, within the category: Automotive.

Advertising Agency: AKQA, UK
Creatives: Greg Mullen, Alastair Mills
Associate Creative Director: Resh Sidhu
Senior Designer: Richard Fenn
Motion Graphics: Andy Briscoe
Exec Creative Director: Duan Evans
Client Services: Rich Terry
Social media partner: DNA
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Highest Rated

Byfandg's picture

Great product. Brilliant initiative. Excellent execution.

...and there is more to it. Go to our blog byfandg on Wordpress to check out more of it.

Byfandg
Activity Score 2
Planner at London
Temple's picture

Very nice.

Temple
Activity Score 11341
Creative Director
Nike Diesel's picture

Decent work. But the product itself is outstanding.

Nike Diesel
Activity Score 13720
Art Director
kleenex's picture

cute ad.

kleenex
Activity Score 58721
Web Designer/Developer
bykujo's picture

Very nice ad, clever usage of social media...

bykujo
Activity Score 6
Graphic Designer
almasnazeer's picture

Very good use of two media : Outdoor and social media.

almasnazeer
Activity Score 157
Copywriter at St Aloysius College
metis's picture

Damn that's brilliant.

metis
Activity Score 413
Copywriter
Byfandg's picture

Great product. Brilliant initiative. Excellent execution.

...and there is more to it. Go to our blog byfandg on Wordpress to check out more of it.

Byfandg
Activity Score 2
Planner at London
moby88's picture

Great ad! I can see the idea, i can see the product!

moby88
Activity Score 10
Creative Director at Pichesky digital and youth marketing agency
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