Advertisement

Pay With Energy Café

Agency Network: 
Published/Aired: 
May 2017

Description

Everyone uses electricity, it is central to our daily lives. But there is little thought put to its actual value and how it is made. To help get people thinking harder about energy, we opened the world’s first “pay with energy” café. In this unique space, you could not pay with cash, or credit card. The only accepted form of currency was energy. Customers generated their own energy by using pedals installed on the bar stools or stepping on special energy-capturing floor tiles. They could then exchange that energy for a sustainable cold brew coffee. 

During its duration, the cafe generated millions of joules, on top of sparking a greater social conversation that spread far beyond the café itself.

Digital advertisement created by Digitas, France for Nissan, within the category: Industrial, Agriculture.

Advertising Agency: DigitasLBi, Paris, France
Creative Director: Claudio Vieira
Creatives: Andre G. Gray, Thomas Marcusson
Producer: Laurianne Verkhovskoy / La Belle Façon
Production Company: Pavillon Noir
DOP: Ben Berzerker
Log in or register to post comments
kleenex's picture

loved thew concept.

kleenex
Activity Score 58645
Web Designer/Developer
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now