Nissan needed to boost test drives in Dubai on a banner-sized budget and attract new drivers. We looked to Dubai's population of expats arriving daily and saw they shared the same challenge: finding a new home and buying a new car. So we teamed up with the most popular house-hunting site in the region and gave its search capabilities an upgrade – with a new media format. The HouseHunter Test-Drive 'talks' to the website's search engine. When you search for a home, it matches your residence, budget range, selected neighborhood and family size with the Nissan for you.
Digital advertisement created by TBWA, United Arab Emirates for Nissan, within the category: Automotive.
Head Of Digital: Preethi Mariappan
Interactive Art Director: Felipe Galiano
Sr. Content Strategist: Melanie Clancy
Sr. Interactive Art Director: Rafael Guida
Graphics / Motion Designer: Juan Behrens
Sr. Flash Developer: Sarabjeet Singh
Account Director: Bassam Ayass
Account Executive: Iman Al Shaybani