Description
Digital advertisement created by Jung von Matt, Germany for Nikon, within the category: Electronics, Technology.
Creative Directors: Till Eckel, Marc Isken, Florian Schwalme
Art Directors: Christian Kies, Marlon von Franquemont
Copywriters: Lennart Frank, Reinier Gorrissen
Director: David Holm
Producer: Matthias van de Sand

not bad.

good, but too long to go viral.. every seconds should have enough adrenaline to make you want to watch more...

Agreed.
An axe murderer of ads.

Agreed x 2; good, but too long. The still shot used on the cover of the video (if that's even the correct tech term for the shot you see before the video starts) is so vivid and captivating. However, immediately upon clicking play it becomes dark and cloudy and stays that way for far too long to hold my attention. It took nearly :30 to see any form of light again.

Yeah a bit long, but I definitely pick this one to watch instead of the 6-minute-long Cola-Cola video where they turn out to be the first brand to shoot beautifully the reunion of a family...