SB Shoemate

June 2017


Skating might not be the best thing on earth for your shoes. When skating, one of your shoes gets normally the worst part, while the other one remains almost intact. We wanted to give these survivor-shoes a good purpose, donating them to people that really need them, so they don’t end up thrown away along with their destroyed pair.

Digital advertisement created by Miami Ad School, Germany for Nike, within the category: Fashion.

Advertising School: Miami AD School, Berlin, Germany
Creative Directors: Felipe Galiano, Ron Engelbert
Art Directors / Copywriters: Youssef Keskes, Juan Gonzalez Miralles de Imperial
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