Walk This Way is an Instagram site for exploring work, life and play at Next. It's primary objective is to attract graduates to join as trainees through a scrolling flat lay that launched with 204 original pieces of content with a few hidden challenges thrown in too. An original shoot that was nearly 30 metres long and used hundreds of Next products. View it for yourself @nextwalkthisway.
Digital advertisement created by Havas, United Kingdom for Next, within the category: Public Interest, NGO.
Creative Director / Art Director: Dan Gregory
Senior Social Media Editor: Matt King
Art Director / Stylist: Priyanka Chawda
Photographer: Matt Cooper
Retouching: Rachael Nelson
Project Leads: Dave Runacres, Seth Davies, Shaun Foster, Matt Wilson
Copywriter: Jenna Morrissey
Additional Credits: James Yates, Duncan James, Jonathan Lee, Linleigh Masters