Walk This Way
Description
Walk This Way is an Instagram site for exploring work, life and play at Next. It's primary objective is to attract graduates to join as trainees through a scrolling flat lay that launched with 204 original pieces of content with a few hidden challenges thrown in too. An original shoot that was nearly 30 metres long and used hundreds of Next products. View it for yourself @nextwalkthisway.
Digital advertisement created by Havas, United Kingdom for Next, within the category: Public Interest, NGO.
Advertising Agency: Havas People, London, UK
Creative Director / Art Director: Dan Gregory
Senior Social Media Editor: Matt King
Art Director / Stylist: Priyanka Chawda
Photographer: Matt Cooper
Retouching: Rachael Nelson
Project Leads: Dave Runacres, Seth Davies, Shaun Foster, Matt Wilson
Copywriter: Jenna Morrissey
Additional Credits: James Yates, Duncan James, Jonathan Lee, Linleigh Masters
Creative Director / Art Director: Dan Gregory
Senior Social Media Editor: Matt King
Art Director / Stylist: Priyanka Chawda
Photographer: Matt Cooper
Retouching: Rachael Nelson
Project Leads: Dave Runacres, Seth Davies, Shaun Foster, Matt Wilson
Copywriter: Jenna Morrissey
Additional Credits: James Yates, Duncan James, Jonathan Lee, Linleigh Masters
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