Agency Network: 
March 2019


Shady Sam, a new game created by McKinney for Next Gen Personal Finance, takes aim at predatory lenders by casting its players not as victims but as sleazy stars in an 8-bit B movie. The game uses this look and conceit to drive home the perils of predatory lending and its far-reaching and pernicious implications on people’s credit ratings as well as their ability to finance their dreams.

Digital advertisement created by McKinney, United States for Next Gen Personal Finance, within the category: Finance.

Advertising Agency: McKinney, Durham, USA
Creative Director: Jenny Nicholson
Art Director: Kathryn Moffitt
Copywriter: Jade Stoner
Illustrator: eBoy
Chief Creative Officer: Jonathan Cude
Interactive Producer: Neil Cox
Interactive Producer: Colin Dwan
Programming: Beth McKnight
Strategist: Kevin Murray
Copy Editor: Scott Schomburg
QA: Alec Kunkel
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