Agency Network: 
Published/Aired: 
January 2015

Description

Given last year's success, Newcastle obviously had to screw with this year's game, too. And so it begins its 2015 Super Bowl ambush with the video in which the brewer, which still doesn't have $4 million lying around, pretends to crash a certain "Crash the Super Bowl" contest by a certain unnamed snack-chip maker, so that it can get on the Super Bowl for free.

Digital advertisement created by Droga5, United States for Newcastle Brown Ale, within the category: Alcoholic Drinks.

Advertising Agency: Droga5, USA
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@minas_mars's picture

I really don't like this and think they've taken a step back from last year.

@minas_mars
Activity Score 1814
Art Director at TBWA |

I'm gonna try say something positive

damnson's picture

A huge step.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

A really huge step...

kleenex
Activity Score 58791
Web Designer/Developer
Sacrilegend's picture

Personally a huge fan of this one. It's not as good as last year's, but it's still fantastic. What's cheaper (and therefore, more Newcastle) than jumping on another brand's idea?

Sacrilegend
Activity Score 3394
Copywriter
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