New York Times Quote

January 2008


Scott Johnson, Stefan Sonnenfeld

Advertising Agency: TBWA\Media Arts Lab
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
Creative Director: Jason Sperling
ACD / Art Director: Chuck Monn
Copywriter: Alicia Dotter
Lead Interactive Designer: Ryan Conlan
Agency Broadcast Producers: Hank Zakroff, Perrin Rausch
Agency Interactive Producers: Zach Leary, Joannah Bryan
Production Co.: Epoch FIlms
Director: Phil Morrison
DP: Mott Hupfel
Editorial Co.: Mad River Post
Editor: Val Thrasher
Post Co.: Company 3
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ivan's picture

This is not TV! This is the reproduction of an online banner on the NYT website.

Activity Score 14
Creative Director at Ads of the World
coronam's picture

i saw this live when i visited the site the other morning.
nicely done.

Activity Score 162
ars555's picture

as a banner is great

Activity Score 16
Art Director at Leo Burnett Mexico |

:: aRs ::

troika02's picture

wow, wow, wow and wow! that's so brilliant!

Activity Score 212
Graphic Designer at Graphic Designer
BrettHeart's picture

Great online ad!!! You have to post more...


Activity Score 136
Contexta |


Steven K.'s picture


Steven K.
Activity Score 12
Art Director
vwray81's picture

Haha the first time I saw this was when I was actually on the NY Times website. Very impressive and very Apple-like resourcefulness of space.

Activity Score 256
Art Director
clarintaxoxo's picture

This is brilliant! I laughed out loud! :)

Activity Score 12
RMIT Bachelor of Communication (Advertising - Creative)
quistilixians's picture

Why does mac have to do that? I mean, really? Its a very nice concept indeed but to gain good marketing by deliberately insinuating an ad with a rival company is not a good idea for a very respected company like mac? Leading in the market or is it just Insecurities? I have a mac my self, but it does not absolve mac with other competitors of their services with this kind of ads.

You cant identify a fact and an opinion in this kind of ads...and its misleading.

However, concept-wise and the way they incorporate those two different panels is really impressive.

Activity Score 10
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