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You Are Really Special

Agency Network: 
Published/Aired: 
December 2010
New York Lottery:  You Are Really Special
New York Lottery Digital Ad -  You Are Really Special

Description

URL: http://youarereallyspecial.com

When you arrive on the website, you are greeted by the encroaching songwriter staring out of your screen and waving with New York Lottery scratch tickets in the other hand. The landing page reads, “Celebrating the perfect person. You. Holiday Instant Games make the perfect gift. (You know you deserve it.)” Upon entering your name, zip code and birth date (and choosing whether to link to your Facebook account), the singer begins his personalized ode to the user by repeatedly using their name as Facebook photos scroll in the background. The song also features the mention of the user’s inputted birth date and finishes with a map of their town being rolled out on the screen (map feature is only personalized for cities in New York). Users are encouraged to send their personalized song to their friends to subtly hint what New York Lottery gifts may be on their wish list.

Watch an example video.

Digital advertisement created by DDB, United States for New York Lottery, within the category: Gaming.

Advertising Agency: DDB, New York, USA
Director of Digital Integration / Executive Creative Director: Joe Cianciotto
Chief Creative Officer: Matt Eastwood
Art Director: Mario Azzi
Copywriters: Colin Lapin, Scott Cooney
Head of Production: Ed Zazzera
Production Company: Rabbit, Bicoastal
Director: Trevor McMahan
EPs: Douglas Howell, Joby Barnhart
Producer: Jeff Sommar
Director of Photography: Raul Martinez
Exec. Producer: Teri Altman
Technical Design Director: Markus Winkler
Director of Digital / Production: Paul Sundue
Senior Interactive Producer: Eudi Paz
Editorial: The Cutting Room
Editor: John Piccolo
Music: Butler
Composer: Andrew Sherman
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Highest Rated

pocapena's picture

Ooooohhhh.... It would be perfect... with more names. What about Felipe?

pocapena
Activity Score 29
spain
Sdb's picture

The approach is good...

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
shah wali jan's picture

ok

shah wali jan
Activity Score 257
Graphic Designer at coffee communication
pocapena's picture

Ooooohhhh.... It would be perfect... with more names. What about Felipe?

pocapena
Activity Score 29
spain
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