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Agency Network: 
Published/Aired: 
September 2016

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Description

The campaign idea is to create a new language playing off the word cheesy - #SpeakCheesy. The media includes press, content, OOH, social media, and display. One of the pre-roll executions is a phone conversation between two characters called ‘Borisy’ and ‘Trumpsy’ speaking to each other across the Pond in the cheesy language; performed by impressionists John Culshaw and Lewis Macleod.

Digital advertisement created by Now, United Kingdom for New York Bakery, within the category: Food.

Advertising Agency: Now, London, UK
Creative Director: Harv Bains
Copywriter: Juliet Kent
Art Director: Clinton Harding
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Highest Rated

kleenex's picture

I love the concept.

kleenex
Activity Score 58797
Web Designer/Developer
Naveen Aravin's picture

creative

Naveen Aravin
Activity Score 18
Client Servicing
kleenex's picture

I love the concept.

kleenex
Activity Score 58797
Web Designer/Developer
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