Running Routes, 2

Agency Network: 
August 2015
New Balance:  Running Routes, 2


A series of visuals for New Balance Hong Kong Facebook page. Team NB runners were invited to run 10 of our chosen running routes while test-wearing the New Balance running shoes. The routes cover a range of difficulty, catering to both novice and advanced runners. Each post features details of the route and comments from the runner. The feedback was encouraging, with viewers expressing being inspired to run more, both by the sharing from Team NB runners, and by the breathtaking scenes along the running routes.

Digital advertisement created by Tomorrow Communications, Hong Kong for New Balance, within the category: Fashion.

Advertising Agency: Tomorrow Communications, Hong Kong
Creative Directors: Kwong Chi Kit, Hugo Yiu, Carlos Lam
Art Directors: Kwong Chi Kit, Kate Li
Copywriter: Hugo Yiu
Photographer: Kimhoo So
Production House: East Eighteen
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